IBS Customer Experience

Measure Marketing ROI: How to Analyze Your Campaigns and Maximize Ad Performance

Marketing ROI

Measure Marketing ROI: How to Analyze Your Campaigns and Maximize Ad Performance In today’s competitive business landscape, every riyal spent on marketing must be accountable. Understanding your Marketing ROI is no longer a “nice-to-have” metric; it’s the critical compass that guides your entire growth strategy. For businesses across Saudi Arabia and the GCC, the era […]

Market Research Cost: How Much Should You Really Spend?

market research cost

Market Research Cost: How Much Should You Really Spend? For any forward-thinking business in Saudi Arabia and the GCC, investing in market research is a critical step toward making informed, strategic decisions. However, one of the most common and challenging questions leaders face is budgeting for this investment. Determining the right market research cost can […]

The ROI of Investing in Customer Experience Solutions

customer experience solutions

The ROI of Investing in Customer Experience Solutions A well-executed CX strategy is no longer a “nice-to-have” cost center but a core driver of sustainable growth, and understanding the ROI of customer experience is critical for any forward-thinking business leader. Investing in professional customer experience solutions, from strategic journey mapping to a robust metrics program, […]

From Raw Data to Insight: The Power of Custom Dashboards

Dashboard business

From Raw Data to Insight: The Power of Custom Dashboards Many leaders face a frustrating paradox: they are overwhelmed with information but starved for true insight. This is where the transformative power of a custom dashboard, built with modern BI (Business Intelligence) tools, becomes essential. It’s the bridge that turns messy, disconnected spreadsheets and raw […]

7 Signs Your Customer Journey is Broken (and How to Fix It)

CX metrics program

7 Signs Your Customer Journey is Broken (and How to Fix It) A seamless customer experience journey is your most powerful differentiator, and effective customer journey mapping is the tool that builds it. Yet, many businesses in Saudi Arabia operate with a broken or fragmented CX without even realizing it, leading to lost revenue, customer […]

CRM Automation: 7 Workflows Every SME Should Implement

CRM Automation

CRM Automation: 7 Workflows Every SME Should Implement For small and medium-sized enterprises (SMEs), time is one of the most valuable resources. As your business grows, manual processes that were once manageable can quickly become bottlenecks, slowing down sales and frustrating customers. This is where modern CRM solutions become transformative, and the key to unlocking […]

What Is a Market Research Agency and Why You Need One

market research agency

What Is a Market Research Agency and Why You Need One In the fast-evolving economic landscape of Saudi Arabia and the wider GCC, making business decisions based on intuition alone is a high-stakes gamble. The most successful and resilient companies are those that ground their strategies in solid data and a deep understanding of their […]

The ROI of CRM Systems: How Customer Relationship Management Drives Profits

CRM Systems

The ROI of CRM Systems: How Customer Relationship Management Drives Profits In the competitive and rapidly digitizing business landscape, the strategic adoption of technology is paramount to success. As major technology providers like Oracle emphasize for the international market, understanding the return on investment from CRM is critical. Modern CRM systems have evolved far beyond […]

NPS, CSAT, or CES? Choosing the Right CX Metrics for Your Business

CX metrics program

NPS, CSAT, or CES? Choosing the Right CX Metrics for Your Business Building a robust CX metrics program is fundamental to understanding and improving your customer experience, and at the heart of this endeavor lie three critical customer feedback metrics, and many CX platforms provide detailed guides for understanding NPS, CSAT, and CES as the […]