Restaurants & Cafés – Serve Better Experiences, Not Just Food
In the competitive F&B industry, it’s not just the food that matters — it’s the entire experience. Whether it’s a dine-in restaurant, coffee shop, or delivery-based brand, customers expect fast service, friendly staff, clean spaces, and a smooth journey from order to feedback. IBS helps F&B brands improve satisfaction, drive loyalty, and grow through structured feedback, performance audits, and marketing optimization.
Key Challenges in the Restaurant & Café Sector:
- Inconsistent service across branches or delivery platforms
- Poor visibility into customer satisfaction and pain points
- Missed opportunities for loyalty and repeat visits
- Lack of feedback collection and review monitoring
- Unclear ROI from seasonal offers or influencer campaigns
How IBS Supports Restaurants & Cafés:
1. Customer Experience Audits
We evaluate the entire dining or ordering experience – from welcome and order-taking to food quality, hygiene, and billing – through on-site visits or mystery orders.
2. Voice of Customer (VoC)
Collect structured feedback post-visit or post-delivery via SMS, WhatsApp, QR codes, or on-receipt surveys – helping you identify what delights and what needs fixing.
3. Journey Mapping – Dine-in, Delivery, or Drive-thru
Map customer flows across different service modes to remove friction, speed up service, and ensure consistency.
4. Marketing Campaign Performance
Evaluate the real impact of your promotional offers, seasonal campaigns, social ads, or influencer collaborations – with clear data on engagement and ROI.
5. Review & Rating Monitoring
Track your online reviews across Google, HungerStation, Jahez, Instagram, and more. Understand trends and respond proactively.
6. Marketing Automation
Automate loyalty campaigns, win-back messages, birthday promos, and post-visit surveys to keep your brand top of mind.
Why IBS for Restaurants & Cafés?
- Experience with local and international F&B brands
- Specialized tools for dine-in, delivery, and digital channels
- Real-time dashboards and multilingual survey options
- Deep understanding of Saudi dining behavior and customer preferences
- Proven strategies to improve satisfaction, reviews, and repeat orders