IBS Customer Experience

What is a CRM System and Why Is It Essential for Business Success in 2025?

Top view of laptop, coffee cup, and CRM software tools on desk

What is a CRM System and Why Is It Essential for Business Success in 2025? Still relying on spreadsheets or paperwork to manage your customers? Can you instantly recall the last time a client reached out, or what exactly they need? In 2025, that’s simply not enough to stay competitive — let alone stand out. […]