The 5 Best CRM Systems in 2025: A Comprehensive Comparison of Salesforce, Zoho, HubSpot, Dynamics, and Odoo
In today’s business world, using a Customer Relationship Management (CRM) system has become an indispensable necessity for any company looking to boost sales and improve the customer experience. With so many options on the market, it can be challenging to determine which CRM software is the best fit for your company’s needs. That’s why we’ve prepared this comprehensive comparison of the 5 best CRM systems for 2025: Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics 365, and Odoo.
In this article, you will find a detailed comparison that includes:
- Pricing and available plans
- Free trial options
- Ease of customization and setup
- The extent of Artificial Intelligence (AI) support
- The most prominent pros and cons of each platform
The goal of this article is to provide you with a clear guide to help you make the right decision and choose the CRM that aligns with your company’s size, budget, and technical requirements.
After this quick overview, it’s time to dive into the details. In the following sections, we’ll take you on a comprehensive tour of each platform, discussing its key features, customization capabilities, integration potential, AI models, pros, cons, and available pricing plans.
Salesforce CRM
Founded in 1999, Salesforce is a leading American cloud computing company headquartered in San Francisco. It was one of the first companies to introduce the Software as a Service (SaaS) model in the CRM space and has grown rapidly to become one of the largest software companies in the world.
About the Program: Salesforce CRM is an integrated platform for customer relationship management, encompassing multiple modules like Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. The platform is known for its extensive customization and scalability, making it suitable for businesses of all sizes. It also offers advanced AI tools like Einstein AI to enhance customer experiences and optimize processes.
Prices and Plans
Salesforce provides multiple advanced solutions for CRM, marketing, automation, and more. Below is a summary of the available plans for Sales Cloud.
- Pricing Mechanism: Billed per user, per month, with annual payment options for discounts.
- Starter Suite: Starts at $25/user/month (approx. 94 SAR). This plan offers basic features like Account, Contact, Lead, and Opportunity Management.
- Pro Suite: Starts at $100/user/month (approx. 375 SAR). Includes all Starter features plus others like Forecasting.
- Enterprise: Starts at $165/user/month (approx. 618 SAR). Includes all Pro features plus Advanced Forecast & Pipeline Management, Sales Teams, Opportunity Scoring, and Advanced Reporting Features.
- Unlimited: Starts at $330/user/month (approx. 1,237 SAR). Includes all Enterprise features plus Sales Engagement & Conversation Intelligence and Einstein Relationship Insights.
- Einstein 1 Sales: Starts at $500/user/month (approx. 1,875 SAR). This plan includes all available features in the program.
You can view detailed pricing on the Salesforce Pricing page.
Free Trial
Salesforce offers a 30-day free trial for all plans except Einstein 1 Sales. You can access it via the Salesforce Free Trial link.
Main Features
- Lead Management
- Deal Management
- Process Automation
- Customer Tracking Across Channels
- Advanced Analytics and Reporting
- Third-party App Integration
Customization
Customization is highly flexible but requires technical knowledge for advanced modifications. Workflows and automation can be set up without code using Process Builder and Flow, but complex scenarios require Apex code.
AI Model
Einstein AI: Offers predictions, personalized recommendations, and pattern detection.
Einstein GPT: Generative AI for creating content for emails, customer service, and marketing.
Integration
It integrates with thousands of apps via the AppExchange (e.g., Slack, Google Workspace) and allows for deep system integration with MuleSoft and powerful APIs.
Pros and Cons
- Powerful and flexible platform
- Advanced AI
- Comprehensive integration
- High cost
- Steep learning curve
Zoho CRM
Founded in 1996, Zoho Corporation is an Indian multinational company specializing in cloud-based software. Headquartered in Chennai, India, Zoho is known for its extensive suite of applications that cover various business needs.
About the Program: Zoho CRM is a powerful tool within the Zoho ecosystem. It provides modules for managing leads, deals, marketing, support, and analytics. It is known for its user-friendly interface, flexible customization, and seamless integration with other Zoho apps.
Prices and Plans
- Pricing Mechanism: Billed per user, per month (annual billing), with a free trial available.
- Standard: Starts at $9.80/user/month (approx. 37 SAR). Offers mass email, custom modules, workflows, and sales forecasting.
- Professional: Starts at $16.10/user/month (approx. 60 SAR). Includes Standard features plus Blueprint, CPQ, SalesSignals, and inventory management.
- Enterprise: Starts at $28/user/month (approx. 105 SAR). Includes Professional features plus Zia (AI assistant), custom functions, and journey orchestration.
- Ultimate: Starts at $36.40/user/month (approx. 137 SAR). Includes all Enterprise features with enhanced limits and advanced AI.
Free-Trial
Zoho CRM offers a 15-day free trial and a free-forever plan with limited access to basic features. Access it via the Zoho CRM Free Trial link.
Main Features
- Sales, Marketing, and Support Automation
- Integration with the Zoho Suite
- Multi-channel Support (Email, Phone, WhatsApp)
- Reporting and Analytics
Customization
Most customizations (modules, fields, workflows) can be done without code. Complex logic may require Zoho’s Deluge Script.
AI Model
Zia AI: Provides data analysis, sales predictions, smart recommendations, and opportunity discovery.
Integration
Integrates with hundreds of apps via the Zoho Marketplace, Zapier, and has direct integrations with Google Workspace, Microsoft 365, and more.
Pros and Cons
- Affordable pricing
- Easy customization
- Strong integration within the Zoho ecosystem
Some advanced features require higher-tier plans
External integration is less extensive than Salesforce.
HubSpot CRM
Founded in 2006, HubSpot is an American company specializing in marketing, sales, and customer service tools. Headquartered in Cambridge, Massachusetts, HubSpot is known for pioneering the concept of Inbound Marketing.
About the Program: HubSpot CRM is a free platform that provides tools for managing contacts, deals, tasks, and reports. It is known for its simple, user-friendly interface and can be expanded with additional paid hubs for Marketing, Sales, and Service.
Prices and Plans
- ricing Mechanism: Billed based on the number of “seats” (users), with monthly and annual payment options.
- Free Tools: Completely free for up to 2 users, including basic marketing, sales, and service tools.
- Starter Customer Platform: Starts at $15/user/month (approx. 56 SAR). Includes starter versions of all hubs (Marketing, Sales, Service, CMS, Operations).
- Professional Customer Platform: Starts at $1,300/month (approx. 4,875 SAR) for 5 users. Includes professional versions of all hubs with more advanced features.
You can view detailed pricing on the HubSpot Pricing page.
Free-Trial
HubSpot offers a 14-day free trial and a robust free-forever plan. Access it via the HubSpot Free Trial link.
Main Features
- Marketing Automation
- Lead Management
- Analytics and Reporting
- Multi-channel Support
- Content Management
Customization
Easy to customize properties (fields) without technical skills. Creating new custom objects is limited to Enterprise plans. Workflows are easy to set up via a user-friendly interface.
AI Model
Breeze AI: Automates tasks, provides personalized recommendations, and offers predictive analysis.
Integration
Integrates with over 1,000 apps via the HubSpot App Marketplace, with direct integrations for major platforms like Gmail, Outlook, and Shopify.
Pros and Cons
- Powerful free plan
- Very easy to use
- Excellent integration with marketing tools
Cons
- Limited customization on basic plans
- Powerful features are locked behind expensive plans
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 is part of the tech giant Microsoft. It offers a suite of intelligent business applications that combine CRM and ERP functionalities.
About the Program: Dynamics 365 is an integrated cloud system with modules for sales, marketing, service, finance, and operations. It features deep integration with Microsoft products like Office 365 and the Power Platform and offers AI tools like Copilot.
Prices and Plans
- Pricing Mechanism: Billed per user, per month, with annual payments.
- Dynamics 365 Sales Professional: Starts at $65/user/month (approx. 244 SAR). Offers core sales force automation and Microsoft 365 integration.
- Dynamics 365 Sales Enterprise: Starts at $105/user/month (approx. 394 SAR). Includes Professional features plus wider customization, automation, and Conversation Intelligence.
- Dynamics 365 Sales Premium: Starts at $150/user/month (approx. 563 SAR). Includes Enterprise features plus advanced sales engagement, LinkedIn Sales Navigator, and Copilot capabilities.
You can view detailed pricing on the Dynamics 365 Sales Pricing page.
Free-Trial
Microsoft Dynamics 365 offers a 30-day free trial. Access it via the Dynamics 365 Free Trial link.
Main Features
- Advanced Analytics and Detailed Reporting
- Process Automation
- Deep Integration with Microsoft 365
- Sales, Marketing, Service, and Finance Modules
Customization
Customization is done via Power Apps (visual interface) and Power Automate (for workflows). It’s highly powerful but requires technical knowledge of the Power Platform for deep modifications.
AI Model
Copilot: Provides smart summaries, recommendations, meeting preparation, and decision support.
Integration
Seamless integration with Microsoft 365 (Teams, Outlook, Excel), Azure Services, and a huge library of add-ons via AppSource.
Pros and Cons
- Very powerful for large enterprises
- Deep integration with Microsoft
- Advanced AI
Cons
- Complex and requires technical skills
- Relatively high cost.
Odoo CRM
Founded in 2005, Odoo is a Belgian company that provides a suite of open-source business management applications. Odoo is known for its flexibility and integrated approach.
About the Program: Odoo CRM is part of the Odoo app suite and provides tools for managing leads, deals, meetings, and reports. Its open-source nature allows for high customization, and it integrates seamlessly with other Odoo modules like Accounting, Inventory, and Sales.
Prices and Plans
- Pricing Mechanism: Billed per user, per month (usually annually), with the option to use one app for free.
- One App Free: Completely free. Allows you to use a single Odoo app (like CRM) for an unlimited number of users on Odoo Online.
- Standard: Starts at $13.50/user/month (approx. 51 SAR). Provides access to all Odoo apps on Odoo Online.
- Custom: Starts at $20.40/user/month (approx. 77 SAR). Includes all apps and allows for deployment on Odoo.sh or On-premise, with advanced features like Odoo Studio and external API access.
You can view detailed pricing on the Odoo Pricing page.
Free-Trial
Odoo offers a 15-day free trial and a free plan for one app. Access it via the Odoo Free Trial link.
Main Features
- Comprehensive system combining all business functions
- Full process automation
- Integrated analytics
- Lead, Sales, Marketing, and Invoicing modules
Customization
Simple customizations are easy with Odoo Studio (no-code). Deep customizations are highly flexible but require technical skills (Python, XML).
AI Model
Offers basic AI capabilities for task automation, lead scoring, and recommendations.
Integration
Seamless internal integration with other Odoo apps. Supports over 8,000 apps via Zapier and has direct integrations with platforms like Google Ads.
Pros and Cons
Pros
- Unlimited customization flexibility
- Relatively low cost
- All-in-one integrated system
Cons
- Requires technical skills for deep customization
- Some features are less advanced than larger competitors
How to Choose the Right CRM for Your Company
After reviewing the details of the 5 best CRM systems, you might be wondering: How do I choose the most suitable one for me? The truth is, selecting a CRM doesn’t just depend on price or popularity; it requires a careful analysis of your business needs, team capabilities, and long-term goals.
Here are the key points to help you decide:
- Your Company Size: If you’re a small or medium-sized business looking for an easy-to-use interface and affordable price, Zoho or HubSpot might be ideal. Large enterprises that need complex customizations and wide-ranging integrations may find Salesforce or Microsoft Dynamics to be the best fit.
- Your Budget: Define your monthly or annual budget, considering additional costs like support or training. Odoo offers highly flexible solutions for companies looking to reduce costs.
- Customization and Integration: Do you need deep customizations or integrations with other systems like ERP or accounting software? Salesforce and Dynamics are the strongest here, while Zoho and Odoo provide flexible and less complex solutions.
- Support and Language: If your team works in Arabic and you value local support or servers in Saudi Arabia, Zoho and Salesforce are currently the most advanced in this area.
- Artificial Intelligence: If you have a focus on advanced AI and automation, Salesforce (Einstein AI) and Dynamics (Copilot AI) offer powerful features, while Zoho (Zia AI) and HubSpot (Breeze AI) are great for businesses seeking effective, foundational automation.
The bottom line: There is no one-size-fits-all program, but there is always an ideal solution that fits your current needs and supports your future ambitions. Take your time to try out the platforms (especially with free trials of up to 30 days available), and focus on systems that give you the flexibility to expand as your business grows.
Remember: Investing in a powerful and flexible CRM is a strategic step that strengthens your company’s success and supports its sustainable growth. If you need personalized advice or are looking for integrated CRM solutions built around your actual needs, our team is always ready to help you choose the most suitable solution!
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