Powerful Market Research Services to Accelerate Growth
At IBS, we deliver strategic market research services tailored to the dynamic needs of businesses in Saudi Arabia and the GCC. Whether you’re launching a new product, evaluating competitors, or entering a new market, our research empowers confident, data-backed decisions.
As a trusted company, we specialize in conducting both quantitative and qualitative research, uncovering valuable insights about customers, competitors, and industry trends. Our approach is rooted in benchmarking, competitor analysis, and market analysis — helping your team make informed moves and drive growth with clarity.
Our Market Research Specializations
Primary Research
First-hand data from interviews, surveys, or observations
Secondary Research
Analyze existing data, industry reports, and publications.
Quantitative Research
Numerical data for measurable and statistical analysis.
Qualitative Research
Explore perceptions, motivations, and experiences.
Product Research
Evaluate product potential, performance, and demand.
Customer Research
Understand your target audience and their pain points.
Branding Research
Assess brand perception and positioning.
Competitor Research
Benchmark against key competitors and market leaders.
Descriptive Research
Build a complete picture of your market environment.
What You Gain from Strategic Market Research
It is not just about information — it’s about transformation. Here’s how our clients benefit:
- Sharpen your market targeting and communication
- Improve product-market fit
- Identify areas for innovation and growth
- Strengthen business planning with updated data
- Reduce investment risk and boost ROI
Why Businesses Choose IBS for Market Research
Understanding your customers, competitors, and market trends is key to sustainable growth. With our customized research methodologies, you’ll uncover insights that reduce risks and increase returns.
A proven market research company with local market understanding
Identification of new market opportunities and industry shifts
In-depth analysis of customer behavior and satisfaction
Competitive benchmarking and positioning
Pre-launch product testing and validation
Optimization of branding and marketing strategies
Confidence in every strategic decision backed by research
According to a 2024 report by Statista, the global market research industry generated over $80 billion in revenue, underlining its crucial role in helping businesses stay competitive. Market research enables organizations to uncover customer needs, assess demand, and test new concepts before launching. With accurate insights, businesses can reduce risk, optimize strategy, and improve product-market fit — leading to higher ROI and faster growth.
Market research helps businesses understand their customers, market trends, and competitors. It supports better decision-making and risk reduction.
Yes, IBS customize all research based on your sector, audience, and strategic goals to ensure relevant and actionable results.
Timelines vary by project scope, but standard studies can range from 2 weeks for surveys to 6–8 weeks for full-scale research.
Yes, we specialize in both. We blend statistical insights with in-depth qualitative understanding for a holistic view.
Pricing depends on complexity, sample size, and methodology. We offer scalable options from light reports to in-depth strategic studies.
At IBS, we use a blend of quantitative and qualitative data collection methods customized to your business objectives. This includes:
Surveys (online, phone, and in-person)
In-depth interviews with customers, employees, or industry experts
Focus groups for deeper qualitative insights
Observation (physical or digital journeys)
Mystery Shopping to simulate real customer experiences and evaluate service quality on the ground
Secondary data analysis from industry reports, databases, and publications
Digital tracking tools (heatmaps, clickstream analysis, etc.)
Our approach ensures that data is relevant, reliable, and ethically sourced, enabling confident decision-making.
Ready to Unlock Powerful Market Insights?
Let’s help you make smarter, data-driven decisions with research that delivers real value.
