Data-Driven Market Research to Grow Your Business
At IBS, we offer expert market research services tailored to Saudi and GCC markets. As a trusted market research agency, we help organizations make data-driven decisions by collecting and analyzing both quantitative and qualitative data. Whether you’re launching a new product, entering a new market, or optimizing current strategies — our research empowers your next move.
Our Market Research Specializations
Primary Research
First-hand data from interviews, surveys, or observations
Secondary Research
Analyze existing data, industry reports, and publications.
Quantitative Research
Numerical data for measurable and statistical analysis.
Qualitative Research
Explore perceptions, motivations, and experiences.
Product Research
Evaluate product potential, performance, and demand.
Customer Research
Understand your target audience and their pain points.
Branding Research
Assess brand perception and positioning.
Competitor Research
Benchmark against key competitors and market leaders.
Descriptive Research
Build a complete picture of your market environment.
What You Gain from Strategic Market Research
Market research is not just about information — it’s about transformation. Here’s how our clients benefit:
- Sharpen your market targeting and communication
- Improve product-market fit
- Identify areas for innovation and growth
- Strengthen business planning with updated data
- Reduce investment risk and boost ROI
Why Businesses Choose IBS for Market Research
Understanding your customers, competitors, and market trends is key to sustainable growth. With our customized research methodologies, you’ll uncover insights that reduce risks and increase returns.
A proven market research company with local market understanding
Identification of new market opportunities and industry shifts
In-depth analysis of customer behavior and satisfaction
Competitive benchmarking and positioning
Pre-launch product testing and validation
Optimization of branding and marketing strategies
Confidence in every strategic decision backed by research
Ready to Unlock Powerful Market Insights?
Let’s help you make smarter, data-driven decisions with research that delivers real value.